In today’s dining scene, reviews are crucial. Studies show that 90% of people read reviews before deciding where to eat, and for customers under 30, that number is even higher—nearly 95% won’t visit a restaurant without checking at least a few reviews. With reviews carrying so much influence, Google reviews can make or break your restaurant’s reputation.
Getting positive reviews, however, can be a challenge. Typically, it’s dissatisfied customers who leave feedback unprompted. So, how do you encourage your happy diners to share their experiences? Here’s a roadmap to build up glowing reviews that attract more guests.
1. Make the Ask—And Make It Effortless
The simplest way to get reviews? Just ask! Train your staff to request a review at the end of the meal. Encourage them to keep it friendly and low-pressure: “We’d love to hear about your experience on Google!” A genuine request can be all it takes to prompt satisfied diners to leave a review.
But don’t stop there! Make it as easy as possible for guests to remember. Add a tasteful tabletop sign with a QR code, include a short note on the receipt, or mention it in your email receipts for online reservations or takeout. The more accessible and inviting you make it, the more likely they are to follow through.
Tips to Maximize Results:
- Place signs at each table or near the exit, but keep it subtle and professional.
- Invest in quality signage or flyers that fit your restaurant’s brand—an attractive design shows attention to detail.
Pro Tip: QR codes work wonders! Place a small sign with a QR code linking directly to your Google review page. Diners can scan it with their phone as they settle the bill or on their way out.
2. Deliver a Five-Star Experience
No review strategy is effective without consistently excellent service and quality. The key to more positive reviews is to give customers an experience worth sharing.
Focus on These Key Areas:
- Service: Friendly, prompt, and personalized service will leave a lasting impression.
- Atmosphere: Create a warm, welcoming environment that’s memorable. Comfortable seating, ambient lighting, and cleanliness all play a role.
- Consistency: Ensure quality in every dish and drink, so each guest gets the best of what you offer every time they visit.
When diners experience exceptional service, they’re more inclined to remember and share it online.
3. Incentivize Your Staff to Encourage Reviews
Your team is at the forefront of guest interactions and can be a huge asset in driving reviews. Reward employees who encourage customers to leave a review, especially when they’re mentioned by name.
Incentive Ideas:
- Recognition Bonuses: Offer a small bonus or prize for employees mentioned positively in reviews. This motivates the team to deliver great service, knowing their efforts may be acknowledged and rewarded.
- Team Goals: Set a restaurant-wide goal for a number of new reviews. If the target is reached, celebrate with a team meal or bonus. This fosters teamwork and shows appreciation for their contribution to the restaurant’s success.
Budget-Friendly Options: If cash bonuses aren’t feasible, try other creative rewards like an extra day off, a free meal for them and a friend, or a fun team outing.
Pro Tip: Avoid paying for fake reviews. Google’s Terms of Service prohibit this, and it could lead to FTC penalties. Authentic reviews are far more valuable for attracting real customers.
4. Encourage Specific and Quality Reviews
While quantity matters, quality is equally crucial. Detailed reviews paint a clear picture of your restaurant for potential guests, showing not just how good the food is but also the ambiance, service, and unique aspects of the experience. Encourage diners to mention specifics about their visit, whether it’s a favorite dish, a particularly helpful server, or a unique detail they enjoyed.
How to Encourage Quality Feedback:
- Follow Up: For online reservations or takeout, send a friendly follow-up email asking for feedback, with a link to your Google page. Mention that you appreciate reviews that include specific details.
- Reward Detailed Reviews (indirectly): When a customer includes specifics, have a manager or owner respond with a personalized thank you. This shows appreciation and subtly encourages others to leave detailed reviews.
5. Remind Diners of the Benefits of Reviews
Some customers don’t realize just how valuable their feedback can be. A subtle reminder about how their review supports local businesses can resonate. A small note on your menu, signage, or email receipts—“Your reviews help us improve and serve you better!”—reminds guests that their opinion matters.
Boosting Google Reviews: The Payoff
By asking for reviews, delivering great service, and making it easy for guests to share their feedback, you can build a stronger online reputation and attract more diners. Reviews don’t just shape perceptions—they drive new business. Implement these steps consistently, and watch your restaurant grow as more guests share their love for your food and service.
